Hiscox and Jota Sport AMR race for success at Le Mans
Thursday, June 02, 2011
When the Aston Martin GT2 of Jota Sport AMR appears on the grid of this year’s Le Mans 24 Hours on 11th June, in front of an estimated 235,000 spectators and a massive global TV audience, it will be resplendent in the livery of one of the world’s leading specialist insurers, Hiscox.
Hiscox, a specialist in high value home and motor insurance, has entered into a 42-month agreement with Kent based Jota Sport, Official Aston Martin Racing Partner Team, which sees the insurer become the team’s official insurance partner.
As well as taking advantage of the extensive branding opportunities that the Le Mans Series offers, the partnership deal aims to help Hiscox identify and develop new business opportunities through the relationship with Jota Group and other companies (including SJD Accountancy and Jota Aviation) belonging to the Jota Chairman, Simon Dolan, recipient of the coveted British Chamber of Commerce’s 2010 Entrepreneur of the Year.
Commenting on the sponsorship deal, Annabel Venner, Marketing Director at Hiscox, said: "We are excited to be joining up in this innovative partnership with Jota Sport AMR and are looking forward to seeing Jota Sport's stunning Aston Martin GT2 at this year’s Le Mans 24 hours, complete with its distinctive, Hiscox styled black and red livery.
“As a specialist in high value home and motor insurance, the Le Mans Series provides the type of quality branding opportunities that appeal to our customers. It’s also an opportunity to communicate to those with high value cars that Hiscox offers extraordinary motor insurance that they just won’t find with a standard policy.”
Jota Sport’s Commercial Director Brian Sims also sees huge potential for this new partnership: “We are delighted to welcome aboard such a prestigious company as Hiscox. The underlying business strategy for the new partnership is indicative of the current demand by a sponsor for a measurable, sustainable return on their investment.”
“We’re looking forward to working closely with Hiscox to deliver a high level of performance both on and off the track.”
The team’s participation at Le Mans 24 will be followed by other Le Mans Series races at Imola, Estoril and Silverstone.
