AMR extend distribution rights into Asian arena

Tuesday, February 23, 2021

Aston Martin has selected Motorsports Services AMR Asia Limited (MSAA) to become its exclusive distributor of all variants of Vantage GT race cars, parts and technical support for China, Hong Kong, Macau, Taiwan and the south-east Asian region.

Combining the vast experience of three key partners, including racing driver Weiron Tan and former race team manager Ron Reichert, the newly-formed organisation is tasked with expanding the British luxury sportscar brand’s motorsport footprint in the region. The primary targets for this expansion will be the 2022 Asian Le Mans Series, the GTWC Asia and the burgeoning China GT Championship.

MSAA will begin servicing the region immediately from its existing workshop near Sepang in Kuala Lumpur, Malaysia, and a second base of operations in Zhuhai to serve the Chinese market thus avoiding any pandemic-related supply chain issues.

The 2018 China GT champions Team ZWEI (formerly known as BSEM Racing), long-time partners of AMR will be the first team to work with MSAA in China, and will race their Aston Martin Vantage GT4s. ZWEI will graduate to Race Partner status in China, with their sights set firmly on winning races and GT4 Championships in China in 2021. Further major announcements are expected in the coming weeks.

Weiron Tan, MSAA Director, said: “We’re very happy to conclude this partnership between Aston Martin Racing and MSAA to become the official representatives and distributor for Asia. It’s been a challenging year for the motorsport industry, especially in the Asian region, because of the impact the COVID-19 pandemic. Nevertheless, we are certain that the timing of this announcement and the infrastructure we are putting in place will allow us to repay the faith of Aston Martin and expand the AMR GT racing footprint throughout the region, providing quality service and support to our valued customers.”

David King, President of Aston Martin Racing, said: “We have viewed China and the Southeast Asian region as a key strategic area of growth in motorsport for some time. Now with the continued and growing success of Vantage in the GT3 and GT4 the global GT arena, we have the perfect platform with which to do this. MSAA gives us the ability to provide works level servicing across Asia and assist our partners as they compete for championships with Aston Martin.”

The selection of MSAA as the Southeast Asian distributor is the latest step in Aston Martin Racing’s strategy to extend and support its global network of partner teams. Alongside the expanded programme of deploying on-the-ground and remote support from its FIA GT World Endurance Manufacturers’ Championship-winning engineers and technicians, MSAA becomes the third established regional hub to provide local support and technical assistance.

Source material - AMR
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