Aston Martin steal the airwaves from The Wing this week with three new reveals

Tuesday, February 13, 2024

It’s been a busy couple of days for the Aston Martin Lagonda, Aston Martin F1 and Aston Martin Racing organisations as the trio have been showcasing their latest 2024 offerings to the wider world from the backdrop of the Silverstone Wing.

Starting with electronic communications being issued within the early hours of Monday morning for the new Vantage GT3 race car, the day later saw the company’s latest F1 challenger get unveiled alongside that of the parent company’s new road car upon which the GT cars are based.

As far as we were concerned, the events of the day continued with further photo shoots, filming and interviews before culminating in a lavish dinner, attended by many involved on the project from the Prodrive facility alongside this year’s AMR professional driver roster and representatives from the many AMR Partner teams from around the world.

Despite having both the new Vantage GT3 and GT4 each raced at IMSA’s opening rounds of their Weathertech Sportscar Championship and Michelin Pilot Challenge Series by the Heart of Racing, Magnus Racing and Rebel Rock Racing last month, yesterday was the car’s official unveiling.

Productivity with having some many drivers within immediate proximity to the factory was extended into many of these attending drivers later going to the Prodrive facility in Banbury to complete seat fitting necessities whilst others were on new car pre-delivery shakedown duties, again at their test track facility at Silverstone with new machinery destined for eager customers around the world.

With the IMSA and World Endurance Championship contending teams already in possession of their new machinery, the next sequence of delivery would have to be with their SRO America running clients with some expecting their new cars over the next couple of weeks ahead of an early April start to their season in Sonoma.

Other drivers we contacted once we knew that they were in attendance last night, confirmed their continuation with the AMR platform within their chosen series but some conceded that they would need to start the season with their older 17A variant before swapping to the new chassis later in the year. Just who and where is something not for us to disclose!

Whilst some teams have already confirmed their continuation or swap to Aston Martin Racing marque for the new season, many teams have still yet to do so we were perhaps a little disappointed not to learn of more on that front from with this week’s events – but then, why would they announce at a global launch when they all need maximum exposure themselves for their 2024 ambitions?